MEDIA AND ADVERTISING là một trong những chủ đề khá phổ biến xuất hiện trong đề thi IELTS mà các bạn nhất định cần phải học và ghi nhớ các từ vựng dưới đây để áp dụng trong bài thi IELTS của chính bạn.

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  1. to broadcast propaganda

Meaning: to send out a programme on television or radio that may be false or exagerrated in order to gain support for a political leader, a party etc

Example: The media in North Korea broadcast propaganda every day about the dangers of war with South Korea and the USA.

  1. a leading article

Meaning: a piece of writing which deals with the most important news item of the day.

Example: Newspapers in my country often have a leading article on some sensational crime that has been committed.

  1. editorial policy

Meaning: the policy of the newspaper, as decided by the person in charge of producing the newspaper

Example: The editorial policy of a newspaper determines whether serious news items are reported in a responsible way.

  1. sensational journalism

Meaning: reporting which tries to get your interest by presenting facts or events as more shocking or worse than they are.

Example: Unfortunately, sensational journalism has resulted in much public distrust of the media.

  1. to carry a story

Meaning: to include an item in a news report

Example: The media nowadays carries too many stories about celebrities and trivia and not enough serious news.

  1. news coverage

Meaning: the reporting of news and sport in newspapers, tv, or radio.

Example: The US presidential election received global news coverage, so that the whole world became interested in the outcome.

  1. to make front page headlines

Meaning: to be an important item of news in the newspapers, on radio or TV.

Example: It seems that every insignificant event in the lives of celebrities makes front page headlines.

  1. breaking news

Meaning: newly received information about an event that is currently taking place

Example: One disadvantage of the printed media is that it is unable to carry the latest breaking news stories.

  1. up to the minute

Meaning: having the latest information

Example: Newspapers are unable to provide up to the minute news coverage of events as they happen.

  1. stale news

Meaning: information that is no longer interesting or new, because it has already been reported

Example: Newspapers have now become only a source of stale news, which is a major reason why they have become less popular.

  1. falling circulation

Meaning: the decline in the number of copies of a newspaper sold each day

Example: As a result of their falling circulation, newspapers are losing advertising revenue.

  1. celebrity endorsement

Meaning: A form of brand or advertising campaign that involves a well known person using their fame to help promote a product or service

Example: Celebrity endorsement by famous TV stars is commonly used by companies to encourage consumers to trust and buy their products.

  1. to subscribe to a magazine

Meaning: to pay money regularly in order to receive a copy of a magazine

Example: Those with a strong interest in a particular field sometimes prefer to subscribe to a magazine which has articles relating to that area.

  1. the financial/business sections

Meaning: Newspapers have increasingly turned to providing expert, detailed analysis of recent events, for example in their financial or business sections.

  1. online advertising

Meaning: advertising a product or service on the internet

Example: The growing popularity of online advertising has resulted in a loss of revenue for the printed media in general.

  1. to slash the prices of products

Meaning: to reduce the price dramatically

Example: Supermarkets, for example, always carry huge in-store advertisements when they slash the prices of products.

  1. to be wary of something

Meaning: not completely trusting or certain about something

Example: Consumers must always be wary of the claims made in advertisements, because such claims are often exagerrated or untrue.

  1. to promote their products

Meaning: to make products popular by advertising them

Example: Most large enterprises contract specialist marketing companies to promote their products.

  1. to buy goods impulsively

Meaning: to buy things suddenly without any planning and without considering the effects they may have

Example: Advertising motivates consumers to buy goods impulsively.

  1. to be swayed by advertisements

Meaning: to be influenced to buy things as a result of advertising

Example: If consumers were not easily swayed by advertisements, the advertising industry would not exist.

  1. market research

Meaning: the action of collecting information about what people buy

Example: In deciding how to promote their products or services, businesses should first conduct market research.

  1. a price war

Meaning: a situation in which companies or shops continually reduce their prices in order to attract customers away from their competitors

Example: Advertising plays a key role in price wars between supermarkets.

  1. to launch a product

Meaning: to introduce a new product

Example: Companies have recognised that the services of the marketing industry are essential to launch a new product successfully.

  1. target audience

Meaning: consumers whom businesses aim at when selling their products

Example: Companies which sell soft drinks, like Coca Cola, aim mainly at a target audience of children and adolescents.

  1. brand awareness

Meaning: the action of bringing the name of a company to the attention of the public

Example: Advertising, not the quality of the product, is responsible fo

creating brand awareness among consumers, as can be seen by the success of market leaders such as Nike or Coca Cola.

  1. prime time television

Meaning: the hours during which most people are watching TV

Example: Although advertising on prime time television is expensive, it is guaranteed to reach a large audience.

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